One of the leaders in salon professional haircare, Joico constantly updates its products to bring you the most innovative and revolutionary techniques and ingredients that the world has known. With patented technology that defines this brand apart from the rest. Joico eat, sleep and breathe beauty, that’s why they aspire to create such top performing products. Joico also cares for the environment and is committed to providing high quality, safe products. They do not participate in animal testing.
There’s nothing in the world like the beauty of healthy hair.
Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy.
We call it “Joi”.
Joi is at the heart of everything we do.
Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use.