L'Oréal Professionnel is the number 1 brand in the world, intended exclusively for the professional market of beauty & hairdressing salons, with a long history of over 100 years and is one of the most well-known and appreciated cosmetic brands, with a presence in over 130 countries. On the Romanian market, the L'Oréal brand has been present for 22 years, with a portfolio of over 20 brands.
Who are we and what are the pillars that define us?
THE DNA. We were born in Paris, the city of fashion, creation and freedom of expression. Thus, L'Oréal Professionnel inspires trends in its salons and helps hairdressers recreate the most coveted looks of the moment.
PERFORMANCE. We offer superior products, services and experiences that deserve special attention. Since 1909, L'Oréal Professionnel has been providing hairdressers everywhere with cutting-edge technology to meet all the expectations of their clients.
INNOVATION. With the help of science, we innovate and revolutionize and we are obsessed with the safety of each person and the integrity of the hair. Our products are tested and approved by the biggest names in hairdressing, always at the highest standard of performance, quality, comfort and safety.
PROFESSIONALISM. Our in-depth expertise is based on technical services, created by professionals for professionals. L'Oréal Professionnel is dedicated to supporting hairdressers in their day-to-day work, developing their expertise through education programs with a focus on color, professional services and the latest trends in hairdressing.
In conclusion, regardless of whether we are talking about shampoo, conditioner, hair treatments, paint or styling products such as foam, fixative, gel or cream, all L'Oreal Professionnel hair care products are formulated in such a way as to provide both health , as well as hair beauty.
WELCOME TO THE WORLD OF L’OREAL PROFESSIONNEL PARIS