Redken Laboratories

Redken 5th Avenue NYC launched in 1960 by American actress Paula Kent and chemist Jheri Redding is the #1 brand of professional hair care and coloring products in the United States of America.

Redken is the only professional brand with an authentic New York air, which offers expertise in the field of hair care and styling for women and men.

In 60 years of inspiring salon professionals, our commitment is a personal approach, a content based on principles and transformative experiences.

Redken is the brand that treats scalp problems with increased interest and takes care of your hair to always be healthy, shiny and spectacular. The basic pillars are: hydration, color protection, repair.