@PURE PIGMENTS marks a revolution in the beauty industry, by launching six new mega concentrated colors, which offer a unique game of hair color reflection and shine. @Pure Pigments can be used with the Topchic, Colorance and Nectaya ranges to obtain a perfect coverage, extraordinary color and brilliant shine. The color layers offer a 3D effect, especially in natural light. HD3 Color Technology from @Pure Pigments is the new generation of direct paint, patented by Goldwell. This innovative technology creates sensational, unique, multi-dimensional colors with spectacular reflections.