Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair—guaranteed!

Hair with up to twice the shine*

100% replenished and restrengthened hair**

Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos*

Introducing a gentle, reduced ammonia color system of of over 50 shades ranging from Level 1 to high-lift. Guaranteed healthy-looking, consistent results when combined with LumiShine Creme Developers (10, 20, 30 and 40 Volume)